:root{--ink:#111111;--white:#fff;--paper:#f6f5f2;--muted:#575754;--line:#deddd7;--brand:#f5900d;--brand-light:#ffad3d;--container:1220px;--font:"Helvetica Neue",Helvetica,Arial,sans-serif}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--font);color:var(--ink);background:var(--white);line-height:1.5;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
.container{max-width:var(--container);margin:0 auto;padding:0 24px}
.skip{position:absolute;left:-999px;top:0}
.skip:focus{left:16px;top:16px;background:var(--brand);padding:8px 12px;z-index:100}
.topbar{position:sticky;top:0;z-index:50;background:var(--ink);color:var(--white);border-bottom:1px solid #222}
.topbar-inner{display:flex;align-items:center;gap:32px;height:80px}
.logo img{height:32px;width:auto}
.nav{display:flex;gap:28px;margin-left:auto;font-size:15px}
.nav a{text-decoration:none;opacity:.9}
.nav a:hover{color:var(--brand)}
.nav-toggle{display:none;background:none;border:1px solid #333;color:#fff;font-size:20px;padding:6px 12px;border-radius:6px}
.btn{display:inline-flex;align-items:center;gap:10px;padding:14px 22px;border-radius:6px;text-decoration:none;font-weight:700;font-size:14px;letter-spacing:.04em;text-transform:uppercase;transition:transform .15s,background .15s;white-space:nowrap}
.btn:hover{transform:translateY(-1px)}
.btn-brand{background:var(--brand);color:var(--ink)}
.btn-brand:hover{background:var(--brand-light)}
.btn-ghost{border:1px solid rgba(255,255,255,.35);color:var(--white)}
.btn-lg{padding:18px 28px;font-size:15px}
h1,h2,h3{margin:0 0 20px;line-height:1.05;letter-spacing:-.03em;font-weight:700}
h1{font-size:clamp(36px,4.8vw,60px)}
h2{font-size:clamp(32px,4.4vw,56px);max-width:18ch}
h3{font-size:22px;letter-spacing:-.01em;margin-bottom:10px}
p{margin:0 0 16px;font-size:18px}
.eyebrow{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--brand);font-weight:700;margin-bottom:24px}
.brand{color:var(--brand)}
.muted{color:var(--muted)}
.lead{font-size:21px;max-width:56ch}
.lead-sm{max-width:60ch;margin-bottom:48px}
.num{display:block;font-size:12px;letter-spacing:.2em;color:var(--muted);margin-bottom:18px}
.center{text-align:center}
.small{font-size:13px}
.punch{font-size:24px;font-weight:700;letter-spacing:-.01em;margin-top:40px;padding-top:32px;border-top:1px solid var(--line)}
.quote{font-size:24px;font-weight:700;letter-spacing:-.01em;margin:24px 0 32px}
.section{padding:112px 0}
.section.paper{background:var(--paper)}
.section.dark{background:var(--ink);color:var(--white)}
.section.dark .num{color:#8a8a86}
.section.dark p{color:#d9d9d5}
.hero{background:var(--ink);color:var(--white);padding:96px 0 80px}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:64px;align-items:center}
.hero h1{margin-bottom:28px}
.hero-list{list-style:none;padding:0;margin:0 0 40px;display:grid;gap:12px;font-size:18px}
.hero-list li{padding-left:28px;position:relative}
.hero-list li::before{content:"";position:absolute;left:0;top:9px;width:14px;height:14px;background:var(--brand);border-radius:2px}
.hero-cta{display:flex;align-items:center;gap:24px;flex-wrap:wrap}
.note{font-size:14px;color:#b8b8b4}
.hero-photo{margin:0}
.hero-photo img{width:100%;border-radius:8px;object-fit:cover}
.hero-photo figcaption{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#b8b8b4;margin-top:14px}
.cols{display:grid;grid-template-columns:1fr 1.2fr;gap:64px;align-items:start}
.qlist{list-style:none;padding:0;margin:0;display:grid;gap:0}
.qlist li{padding:16px 0;border-bottom:1px solid var(--line);font-size:19px}
.compare{display:grid;grid-template-columns:1fr 1fr;gap:32px}
.compare-col{padding:40px;border-radius:10px;border:1px solid var(--line)}
.compare-col.after{background:var(--ink);color:var(--white);border-color:var(--ink)}
.compare-col h3{font-size:13px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin-bottom:24px}
.compare-col.after h3{color:var(--brand)}
.compare-col ul{list-style:none;padding:0;margin:0;display:grid;gap:14px;font-size:19px}
.compare-col.before li{color:var(--muted)}
.compare-col.after li{padding-left:24px;position:relative}
.compare-col.after li::before{content:"→";position:absolute;left:0;color:var(--brand)}
.steps{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(3,1fr);gap:32px}
.steps li{background:var(--white);border:1px solid var(--line);border-radius:10px;padding:32px;position:relative}
.step-when{display:inline-block;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--brand);font-weight:700;margin-bottom:16px}
.steps p{font-size:16px;color:var(--muted);margin:0}
.split{display:grid;grid-template-columns:1.1fr .9fr;gap:64px;align-items:center}
.split-photo{margin:0}
.split-photo img{width:100%;border-radius:8px;object-fit:cover}
#everton .split{grid-template-columns:.9fr 1.1fr}
.proof-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:32px;margin-bottom:40px}
.proof{border-top:3px solid var(--brand);padding-top:24px}
.proof strong{display:block;font-size:34px;letter-spacing:-.02em;margin-bottom:12px}
.proof span{color:var(--muted);font-size:17px}
.fit-grid{display:grid;grid-template-columns:1fr 1fr;gap:32px}
.fit{padding:40px;border-radius:10px;border:1px solid var(--line)}
.fit.yes{border-color:var(--brand)}
.fit h3{font-size:13px;letter-spacing:.18em;text-transform:uppercase;margin-bottom:24px}
.fit.yes h3{color:var(--brand)}
.fit.no h3{color:var(--muted)}
.fit ul{list-style:none;padding:0;margin:0;display:grid;gap:14px;font-size:18px}
.fit.yes li::before{content:"✓ ";color:var(--brand);font-weight:700}
.fit.no li::before{content:"✕ ";color:var(--muted)}
.enter{padding:0 0 0 24px;margin:0 0 48px;display:grid;gap:18px;font-size:19px;max-width:70ch}
.enter strong{display:block;margin-bottom:4px}
.guarantee{background:var(--ink);color:var(--white);padding:40px;border-radius:10px;margin-bottom:28px;max-width:860px}
.guarantee h3{color:var(--brand)}
.guarantee p{margin:0;color:#e6e6e2}
.faq{max-width:860px;margin-bottom:96px}
.faq details{border-bottom:1px solid var(--line);padding:20px 0}
.faq summary{cursor:pointer;font-size:20px;font-weight:700;letter-spacing:-.01em;list-style:none;display:flex;justify-content:space-between;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--brand);font-size:26px;font-weight:400}
.faq details[open] summary::after{content:"–"}
.faq details p{margin:14px 0 0;color:var(--muted);font-size:17px}
.final{text-align:center;padding:72px 24px;background:var(--paper);border-radius:12px}
.final h2{margin:0 auto 16px;max-width:22ch}
.final p{margin-bottom:32px;font-size:20px}
.footer{background:var(--ink);color:#b8b8b4;padding:56px 0}
.footer-inner{display:grid;gap:12px}
.footer img{height:28px;width:auto;margin-bottom:8px}
.footer p{margin:0;font-size:15px}
.footer a{color:var(--white);text-decoration:none}
.footer a:hover{color:var(--brand)}
@media (max-width:980px){
  .hero-grid,.cols,.split,#everton .split{grid-template-columns:1fr;gap:40px}
  .hero-photo{order:-1;max-width:420px}
  .steps,.proof-grid{grid-template-columns:1fr 1fr}
  .compare,.fit-grid{grid-template-columns:1fr}
  .section{padding:80px 0}
}
@media (max-width:720px){
  .topbar-inner{height:68px;gap:16px}
  .nav{display:none;position:absolute;left:0;right:0;top:68px;background:var(--ink);flex-direction:column;gap:0;padding:8px 24px 16px;border-bottom:1px solid #222}
  .nav.open{display:flex}
  .nav a{padding:12px 0;border-bottom:1px solid #222}
  .nav-toggle{display:block;margin-left:auto}
  .topbar .btn{display:none}
  .steps,.proof-grid{grid-template-columns:1fr}
  .compare-col,.fit,.guarantee{padding:28px}
  p{font-size:17px}
  .section{padding:64px 0}
  .hero{padding:56px 0}
}

/* v3 lean */
.deliver{list-style:none;padding:0;margin:0 0 56px;display:grid;grid-template-columns:1fr 1fr;gap:20px 40px}
.deliver li{display:flex;gap:20px;align-items:flex-start;padding:24px 0;border-top:1px solid var(--line)}
.deliver .k{font-size:13px;letter-spacing:.14em;color:var(--brand);font-weight:700;padding-top:4px;min-width:32px}
.deliver h3{font-size:21px;margin-bottom:6px}
.deliver p{font-size:16px;color:var(--muted);margin:0}
.deliver-cta{display:grid;grid-template-columns:1.4fr auto;gap:40px;align-items:center;padding:36px 40px;background:var(--ink);color:var(--white);border-radius:10px}
.deliver-cta .punch-sm{font-size:21px;font-weight:700;letter-spacing:-.01em;margin:0}
.split-even{display:grid;grid-template-columns:1fr 1.2fr;gap:64px;align-items:start}
.plain{list-style:none;padding:0;margin:0 0 20px;display:grid;gap:12px;font-size:19px}
.plain li{padding-left:24px;position:relative}
.plain li::before{content:"";position:absolute;left:0;top:10px;width:12px;height:12px;background:var(--brand);border-radius:2px}
.section.dark .quote{color:var(--brand)}
.hero .lead{margin-bottom:36px}
@media (max-width:980px){.deliver,.split-even,.deliver-cta{grid-template-columns:1fr}}